BROADCASTING VS. STREAMING EVOLUTION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition betw